The Gluten-Free Movement Continues to Rise

revolution quote

Jose Ortega y Gasset, Spanish philosopher and humanist, once said, “Revolution is not the uprising against preexisting order, but the setting up of a new order contradictory to the traditional one.” Under the watchful eye of social media networks and countless blogs, it seems there is some sort of revolution happening almost every day. Whether it is food, space, or national security, revolution is rampant!  Many aspects of our lifestyles are changing at a rapid rate. One might even say that there is a gluten-free revolution happening right on our doorstep in America…


Like never before, the gluten-free movement has been taking the food service industry by storm. Over the past few years, an increasing number of restaurants have begun to offer gluten-free options to their customers, and this trend shows no signs of slowing down; in fact, it’s picking up steam!  Statistics show that one third of American adults want to go gluten-free or have already done so.  Outside of situations where people are prescribed a gluten-free diet to combat a health issue such as Celiac Disease, some view gluten-free as just another diet craze rather than a lifestyle shift.  However, they are not in the majority.

The National Restaurant Association honored this gluten-free movement at their annual Food and Beverage Innovation Awards in Chicago. Three out of seven award recipients went to restaurants with gluten-free menu items. The moment any movement starts receiving accolades or awards is the moment that movement transcends from “craze” to lifestyle.  Many insiders at the event noted that gluten-free was a popular topic of discussion at the previous year’s award show, but this year marked a real change in the industry.

From 2012 to the beginning of 2013, the number of gluten-free menu items has actually increased by 29%. This is a huge jump and many predict that this number will be even larger moving into 2014. Have any of your favorite restaurants made the jump to gluten-free? With enough demand, this trend could even begin showing up at some of the most popular chains.

For more information about all things gluten-free, keep checking back with The Little Aussie Bakery & Café. Remember, the best gluten-free bread on the planet can be found in San Antonio!

Guest post by Justin Karcher


2 comments on “The Gluten-Free Movement Continues to Rise

  1. Restaurants and foodservice manufacturers are responding to this increasing demand for gluten-free menu items. According to NPD’s MenuTrack, which analyzes menu trends of the top 53 Canadian restaurants, there were 36 per cent more mentions of “gluten free” on menus in 2012 than there were in 2011. “Gluten free” is also the top menu item health claim, with 4.8 mentions per menu compared to the next distant health claim, “low calorie”, which has one mention per menu.

  2. It’s laborious to find knowledgeable people on this matter, but you sound like you already know what you’re speaking about! Thanks.

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